We are an international business development firm powered by specialized professionals.We unite expertise and insight to deliver sustainable growth and safeguard business continuity.

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Info@mamco33.com

+971556008241

+96179474563

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Empowering
Growth

with Clarity, Confidence

& Operational Excellence

DESIGN STUDIO

BASED IN LISBON

We’re more than just a creative agency, we don't just create — we innovate, elevate and transform.

ABOUT US

Transforming Complexity

into
Opportunity.

At MAMCo 33, We support brands, investors, and operators across the Middle East, GCC, and international markets with solutions that drive measurable impact.
gcc-about-mamco33
Who We Are

Decades of Know‑How,
Solutions That Scale
Beyond Boundaries

Born from 20+ years of multicultural expertise in Operations, Marketing, and Business Development, MAMCo 33 Delivers:

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Strategic Enablement

Solutions

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Growth Shaping

Services

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Scale Accelerating

Solutions

OUR MISSION
Helping Our Clients
Win
We build long-term partnerships anchored on trust, transparency, and agile execution. Whether you’re a startup entering the region, an established operator optimizing performance, or an international brand seeking reliable representation, MAMCo 33 delivers what matters most:

Strategy

Structure

Execution

What We Do

Data, Decisions, and Measurable
Impact

We act as an extension of your leadership team, blending the spirit of the big with the agility of the small. Our approach combines data-driven decision making, market intelligence, and operational expertise to unlock results across:

Market access / expansion

S&OP/IBP design & implementation

End – to – end Supply Chain Optimization

Organizational design, mapping & implementation

New Distributor sourcing, onboarding & management

Brand & digital marketing ecosystem setup, execution and maintenance

New Product sourcing, development & commercialization

HOW DO WE DO IT

Building, Shaping, and Expanding
The 33 Method

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Enable 33 – Build the foundation

Purpose:

Build the operational, governance, and structural backbone that allows clients to scale profitably.

What Enable 33 Represents:

“Turning capability into repeatable performance.”

Core Pillars:

  • Business setup & structuring
  • Supply chain design & optimization
  • S&OP / IBP governance
  • Procurement & sourcing frameworks
  • SOP design & operational playbooks
  • Fractional leadership (Ops, Supply Chain, Commercial Ops)

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Studio 33 – Shape the brand & narrative
Purpose:

Create, design, and position brands, narratives, and market presence.

What Studio 33 Represents:

“Where strategy meets identity and execution.”

Core Pillars:

  • Brand strategy & positioning
  • Digital marketing & content creation
  • Go-to-market storytelling
  • Campaigns, launches & visibility assets
  • Creative + commercial alignment

 

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Scale 33 – Expand profitability

Purpose:

Drive structured, sustainable, and profitable growth across markets.

What Scale 33 Represents:

“Growth with control, intent, and discipline.”

Core Pillars:

  • Market entry & expansion (UAE, KSA, GCC, Levant)
  • Distributor & partner vetting
  • Route-to-market (RTM) strategy
  • Pricing & margin architecture
  • Sales acceleration frameworks
  • Performance dashboards & KPIs

Keynote Messages from our Founders

  • Sustainable growth is built on strong execution, clear governance, and alignment across the organization. My background in business management and operations has shaped a firm belief that commercial ambition must be supported by disciplined operating models. As COO of MAMCO 33, I lead Scale 33 and Enable 33, ensuring that strategy is translated into action across sales, supply chain, and core support functions. I approach problem-solving with a long-term mindset. Effective solutions are not one-time fixes — they are embedded into processes, accountability structures, and SOPs that strengthen the business over time. This is how resilience is built. Good governance is not a constraint on growth; it is a driver of the bottom line and value creation. At MAMCO 33, we help our clients execute with clarity and confidence, ensuring their operations are ready to support sustainable expansion.
    MICHAELA EL HADDAD
    Co-Founder & COO
  • I believe that strong brands are built with vision, creativity, and commercial discipline. As the CMO of MAMCo. 33 , I lead Studio 33 to ensure that marketing is not treated as a cost centre, but as a strategic investment that drives measurable growth and long-term brand value helping brands move beyond awareness and into relevance, performance, and equity. Every campaign, story, and digital experience we create is designed with intent not just for visibility. With my deep passion for art, gaming culture, and innovation, I approach brand building with both imagination and precision. I believe brands win when they are visible for the right reasons, consistent in their message, and credible in their execution. Community, culture, and connection are not trends — they are commercial accelerators. In MAMCo 33, we operate as long-term partners, embedding ourselves into our clients’ ambitions and treating their brands with the same care, accountability, and drive we bring to our own. Because when creativity is aligned with strategy and vision is anchored in results, brands don’t just grow — they compound in value.
    ANGELINA EL HADDAD
    Co-Founder & CMO
  • I have always dreamt of building a legacy company—one that transcends profit and moves beyond the simple act of doing business. My vision has always been to create a platform that connects people, nurtures meaningful relationships, and sustains them for years to come. We often speak about the inspirational side of business partnerships, but the truth is this: Without profit, there is no growth; and without growth, purpose loses its momentum. Success must be mutual. That is why I choose our clients and partners with intention. If they believe in the essence of MAMCo 33, I must equally believe in theirs. We share the same destination—growth, impact, and long-term value. And while many will celebrate the results, the real achievement is when someone asks: “How did you get there?”
    MITCHELL EL HADDAD
    Founder & Managing Director